Native vs. Cross platform strategies for App development

As the market for App development expands and our dependency on apps is increasing, a day on day, more people are seeking apps for their unique business ideas. However, every investor gives considerable thought to the platform for App development. Whether he/she should go for Native App or cut down development cost by getting a Cross-platform app, remains a matter of raging debate. In this article, we have tried to explain the differences between native and cross-platform applications and explain some of their advantages and disadvantages, which will have your choose best platform for your business requirements

Native App Development

Native applications are created using platform-specific programming languages like Java, Kotlin, and Python for Android App development and Swift and Objective-C for iOS App development.

The native apps are created specifically to be run on the target platform — with the support of all the native technologies and other hardware components such as camera and calendar.

Here are some advantages and disadvantages of using the native approach in mobile app development.

Pros of native apps

  • High Performance

Since the technologies used in developing native applications are platform-specific, the native code enjoys direct access to the host’s operating system and functionalities.

This easier interaction with the native features of the mobile devices enhances the overall performance of the application, especially when rendering graphics or multimedia content.

Therefore, building complex applications using native code could reduce the risks of downtimes from crashes or freezes.

  • Better User Interface

Since native apps integrate with the mobile operating system flawlessly, users are able to navigate a familiar interface without many hassles, resulting in positive user experiences (UX) and repeated use.

  • Better Positioning On App Stores

The quality of user experience is an important rating standard in the app stores. If an app has a high positive rating, it can be ranked highly, leading to greater visibility and increased revenues.

And, native apps are likely to be positioned better on the app stores because of their high performance and ease-of-use.

Cons of Native Apps

  • Costly And Time Consuming

Creating Native for more than one operating system can significantly prolong the development process. The same code cannot be deployed on different platforms and programmers will require more time to convert and rewrite the code, increasing costs and development time.

Furthermore, if a company wants to build native applications for multiple platforms, it may be forced to hire additional specialist programmers.

  • Missed opportunities

Developing apps that focus only one platform could result in missed opportunities, especially if other platforms are not taken into consideration. The reduced target market could lead to revenue losses for your development efforts.

Cross-platform app development

As the name suggests, cross-platform entails creating applications that can run on a variety of operating systems.It’s an all-in-one approach that is popularly used to save time and money.

Here are some advantages and disadvantages of using the cross-platform approach in mobile app development.

Pros of cross-platform apps

  • Affordable And Time-Saver

The “write once, run anywhere” approach allows developers to utilize a single code on multiple platforms, which greatly reduces costs and shortens the development time — unlike native apps.

  • Easy And Fast Deployment

Cross-platform app developers do not need to learn multiple technologies before creating their apps; they just need to master a few and set the ball rolling.

Since there is no need for creating different codebases, the initial deployment on the target platforms is much faster.

Furthermore, future changes to the application can be done simultaneously without making individual changes on each platform.

  • Wider Audience Reach

Developing cross-platform apps provides access to a wider target audience, which could lead to increased revenues.

Cons of Native Apps

  • Performance glitches

In contrast to native applications, cross-platform applications do not integrate flawlessly with their target operating systems. Therefore, some of the apps may fail to perform optimally because of inconsistent communication between the non-native code and the device’s native components.

  • User experience issues

Apps developed using shared code may fail to offer robust user experiences. Cross-platform apps cannot fully take advantage of native-only features and provide excellent user experiences.


The choice between native vs. cross-platform app development may sometimes be difficult to make. Native applications win on certain expectations such as high-performance while cross-platform applications are preferred on certain aspects such as savings on time and money.

Ultimately, you should go for a platform that works best for your specific requirements and ensures you attain the goals of your application development efforts.

We at Greencom Ebizz Infotech, bring together engaging design, effective development with right Marketing strategies to help you achieve your business goals. We USP is deep understanding of client’s  brand image,  products, and his customers, and use of that understanding to develop successfully revenue generating apps.