Social Media is always fulfilling the customer’s demand. And when new social media platforms are introduced, they come with some special features. Businesses always like social media apps that will come with unique functionality that enhances their business. Check out this post to keep updated with emerging marketing trends and significant social media.

Facebook, Instagram, Twitter, Linkedin, Pinterest, etc. already made their name as the biggest social media platforms. But they are constantly developing some out-of-the-box features with social media trends that make attraction to their users.

Social Media Trends

• Social media is used by more than 4.62 billion people worldwide.
• Around the world, users engage in social media daily for an average of two hours and seven minutes.
• Social media video ad spending will increase by 20.1% to $24.35 billion in 2022.
• According to a HubSpot Blog study, live audio chat rooms were rated as one of the top three social media formats by 65% of social media marketers.
• Shorter videos are more valuable.

Watching these social media growth, Businesses like to join more platforms that satisfy their needs. And if they avoid these platforms, they can’t ahead in the race. We’ve put up a list of 10 emerging social platforms that businesses might want to keep an eye on this year to help them remain up to date with social media.

Top 8 New Social Media Platforms For Business

1. TikTok

• Launch Year: 2017 (Founded in 2016)
• Monthly Active Users: Expected to reach 105 billion by the end of 2022.

TikTok was the fastest growing social media app in the United States in 2020 and 2021. With its broad algorithms and unique content-generating skills, it has quickly become the most popular social media platform. This app will have 1 billion monthly users globally by the end of 2021.

TikTok is a short-form video platform where anyone can create and share video content ranging from 15 sec to 10 min in duration. As a result, companies and influencers have used TikTok to sell their products and build brand followings. The new update of TikTok provides shopping features that allow users to purchase things without leaving the app.

2. Instagram Reels

• Launch Year: 2020
• Monthly Active Users: From 1.22 billion users each month on Instagram, Reels’ potential ad reach is over half that, at over 675 million.

Since its launch in 2010, Instagram has been continually improving to make itself even more useful. Users may produce and publish short-form video material using Reels, which is a relatively new Instagram content update. 

According to Instagram Business, 50% of Instagram users expressed increased interest in a company after seeing reels on the platform. There are many options to reach your target audience thanks to the variety of ad formats, including Instagram stories and standard in-feed advertisements.

3. Twitter Spaces

• Launch Year: 2020
• Monthly Active Users: N/A

In November 2020, Twitter Spaces launched with a feature of 600 followers hosting live audio chats. In Oct 2021, it is an open-source platform for all users. Twitter has 436 million monthly active users, but there is no information on how many of them use Spaces. Launched in August 2021, Ticketed Spaces enables hosts to choose entry fees and make money from their content.

4. Discord

• Launch Year: 2015
• Monthly Active Users: Over 150 million

Discord is the newest platform gaining attention when it comes to community management and participation. Some of the features of Discord are just like Zoom. You can do communication there through voice chat or message and screen share. Users may build their servers to connect with others on this platform, which is a community-powered voice-over IP (VoIP) program. Users can also send out their invite links to the chat.

Some users claim that its chat features are better than that of Skype or Slack. Assigning responsibilities to people also enables you to better manage alert functions for those in your group and prevent anybody from becoming overloaded with alerts. So, it will be a change-changing platform for businesses.

5. Twitch

• Launch Year: 2011
• Monthly Active Users: Over 140 million

Twitch covers so many different businesses and areas, like gaming, music, sports, travel, food, drinks, and special events, there are many different opportunities for marketers to connect with their target audience. Brands and Twitch streamers have begun working together to advertise goods and provide advice during live broadcasts. Running banners and in-video advertising is another marketing tactic businesses employ on this platform to promote their products and raise brand recognition.

Twitch, which is owned by Amazon, is a major revenue source for many of the biggest influencers on the internet. Numerous revenue streams are available for it, including membership fees and advertising. It is a live streaming service that was first focused on video gaming and esports. Since then, it has grown to provide a variety of creative materials. Now it is another site that businesses should keep an eye on for marketing chances because it has 140 million active monthly users.

6. Clubhouse

• Launch Year: 2020
• Monthly Active Users: 10 million

It’s an audio app with chat rooms where users may enter to hear real-time talks. The clubhouse was introduced in March 2020 for iOS, making it one of the more recently social networking applications on this list. In May 2021, an Android version came out. The app had huge popularity between those two dates, gaining two million active weekly users by December 2021. The software was officially still in testing mode and limited to invitation-only users, this is very amazing. Clubhouse reached new heights in February 2021, when powerful leaders like Elon Musk and Mark Zuckerberg had conversations.

7. Spotify Greenroom

• Launch Year: 2021
• Monthly Active Users: N/A

The Clubhouse Effect occurs here! The new Spotify app for real-time audio discussions was made available in June 2021. The difference is that Spotify exploits its already-existing user base of podcast and music enthusiasts to leverage its focus on athletics and musical artists. Greenroom doesn’t need you to have a Spotify account, but you may use your Spotify login information to use the app.

The host of the live chat can record it using Spotify Greenroom, turning the chats into podcasts that are integrated into Spotify’s audio library. To promote the use of the app, they also established the Greenroom Creator Fund. 

They had 141,000 downloads on iOS and 100,000 on Android a month after their introduction. Even though this new social networking app hasn’t gained much traction, Spotify has the benefit of expanding on an audio-centric platform.

Bloomberg received confirmation from sources at Spotify in March 2022 that Greenroom would become Spotify Live and would be integrated into the company’s app to increase user access to the content.

8. Caffeine

• Launch Year: 2018
• Monthly Active Users: N/A

For marketers and fans of video games, sports, and entertainment, there is Caffeine. Established in 2016, it developed gradually until its prerelease in 2018. Offset, JuJu Smith-Schuster, an NFL player, and other celebrities have become fans of it.

Users may watch live shows on this easy-to-use website and discuss what’s occurring. Users may also watch popular shows like FOX Sports, ESPN, and live college sports on the app. It’s essential to keep an eye on Caffeine as it grows since the app has garnered $294 million in investment. Marketers will have additional options to expand their audience and advertise their products as the platform matures.

Conclusion

Keeping an eye on these new social media platforms and applications may help your business build stronger connections with its current communities and attract new ones. They are fantastic platforms to sell your company’s product and increase brand recognition. To keep up with the most recent marketing trends, practical tools, and technologies available, follow Ebizz infotech.