TikTok Marketing Strategy: Tips, Tricks & Best Practice For Beginners

Is TikTok business Free? Yes. You can use TikTok for free. It is one of the best social platforms for fun and engaging content by which you can connect with your audience. So, if you are a beginner and want to improve your visibility, follow our TikTok marketing strategy.

With these TikTok marketing tips, you can easily get popularity. There are many businesses, celebrities, influencers, and publications that are making an impact and providing extremely unique TikTok content. 

Did you know – what TikTok marketing statistics say? Research shows TikTok has over 800 million monthly active users. And an average daily view time is 52 minutes…… And it is growing every day because of its enormous potential !!!

Remember, TikTok is not only for teenagers. It is easy to learn, and as long as your videos are unique and entertaining, you have a great chance of building a large, engaged audience.

So, if you’re looking for the best TikTok marketing strategy in 2022, keep reading to learn everything you need to know about the app – including some examples to get you started.


What is TikTok Marketing?

TikTok Marketing


TikTok marketing is the technique of promoting your brand, product, or service using TikTok. It can contain a variety of strategies such as influenced marketing, TikTok advertising, and the creation of organic viral content.


How Can TikTok Marketing Strategy Be Useful For Your Business?

• You can sell any products and services

• You can do Advertisement your products and services to target audiences

• You can get positive reviews from customers and audiences

• You can build communities

• You can enhance your brand awareness


What are The Types of TikTok Marketing Strategy?

Types of TikTok Marketing

TikTok has risen into the marketing landscape as a platform for reaching millions of people through innovative video content. All the leading businesses are creating effective strategies to capitalize their marketing on TikTok. So, how TikTok is good for promoting business?

You can make your brand successful on TikTok by using any or all the 3 following methods.

1. TikTok influencer marketing 

Marketing with influencers is the most effective way to do marketing on TikTok. Pick up any celebrity or mega-stars who already made their name on TikTok. They can make a huge impact on the success of a business’s product or services.

2. Followers Marketing

Make a business account. Create some unique content. And get more and more reach. You can’t imagine what you get. And with engaging content, you can also increase your followers.

3. TikTok Advertising

How much should I charge to promote on TikTok? TikTok advertising is like same Facebook and Instagram, which is also used a bidding approach. It is the best site for your business that shows your brand story in the advertising with the Aerie, Little Caesars, and Maybelline filter options.


TikTok Marketing Statistics

Why do you use TikTok to promote your brand? Here are the stats for TikTok that shows all the validity about it.

• On average, all the best-performing brands post 3.51 times per week.

• Increasing 1% followers means your views per post increase to 0.65%.

• You can get the most views if you are promoting the Tech, Food, or Game’s Brand or its services.

80% of TikTok videos that have to include music/ upbeat songs make it more popular and remain on the top.

• If you do research, you can find that 5 out of the 10 videos were made on TikTok itself.

25% of brands use influencers to promote their product.

• The video description limit is 150 characters. But all brands have used an average of 87 characters in the description.

• With the character limit, the video description used 3.26 trending hashtags.

• You can see 1 hashtag in 87.3% of videos.

• Per 100 views generates a minimum of 12 engagements (engagement includes the sum of likes, comments, and shares)


TikTok Marketing Strategy


1. The Top Brands Post 3 Times Each Week on Average

Netflix’s TikTok account gets 419M views and Amazon’s TikTok account gets 2.2B views. How? They are consistent with their posting. 

Other Top Brands like them are also sharing unique videos. The top brands post 3 times more each week. Even 5 posts per week are not bad for getting more views. However, these are large no for the current and forthcoming shows, and it’s not questionable that most companies will have as much material as the streaming platform.

2. Increase Followers to Get More Views

A 1% increase in followers equates to a 0.65% increase in average views per post. Assume you already have 100 followers and want to gain 20 more by hosting a $500 giveaway. That’s a 20% gain in followers, and you can expect a 13% boost in the number of views on your posts‌.

Here you get the answer to the question – how essential is getting one more follower? The amount of followers a brand has is, of course, closely associated with the average number of views and interactions generated by its posts. 

The greater your audience, the more probable it is that your videos will receive shares, likes, and comments. In summary, going viral is simpler with a larger following, and developing a huge and loyal fan base should be one of your channel’s top goals.

3. TikTok’s most popular brands are related to Technology, Food, and Gaming

The most successful TikTok brand we looked at has an average of 14 million views for each video and is all about making the most ordinary of things appear interesting. 

So, which are those brands? It belongs to which categories? The data revealed that Tech & IT businesses performed best, with over 2.3 million views per post, followed by Food & Beverage, Gaming, and Technology.


TikTok Marketing Tips

TikTok Marketing Tips

1. Use Current Trends

TikTok’s algorithm prioritizes material depending on how popular it is and how many times it has been seen. As a result, marketing teams should generate relevant content that appeals to their target demographic using trendy hashtags and memes.

Unlike other social media networks, TikTok demands to stay active in the current trends. Users on this site will search for content using trendy hashtags, which may help your company reach a new audience.

Taking advantage of current trends for TikTok marketing strategy might help you broaden your creativity and tap into information that you already know attracts viewers.

2. Do Partnership for Brand Awareness

A company wants someone with the knowledge they need to help generate relevant videos, entertain viewers, and give a distinct point of view by bringing individuals from various backgrounds together. TikTok has a Creator Marketplace where businesses can locate people who are masters at generating relevant online content.

Using skilled content writers may assist your team in boosting your brand to new heights. Influencers may help your products be unique by allowing actual people with a built-in following to promote your business.

Influencers can provide genuine material that applies to their target audience. Creating a collaboration with an influencer may help your company gain attention and awareness.

Influencers may help consumers engage with your items by exhibiting them, offering incentives, and linking to stuff in their postings. Relying on the experiences of others can aid in the launch of your brand and provide vital information for your team to use in future advertising decisions.

3. Know the Difference Between Entertainment and Promotion

As TikTok allows you to engage and entertain your target audience, it also requires you to market your company. Viewers will skip through a video if it looks to be too much of an advertisement.

When you’re just starting, it’s crucial to teach and entertain your viewers so they’ll connect with your films. Once you’ve built up a following, start posting additional promotional content, such as product reviews, engaging stuff, or special discounts. You can develop a relationship with potential consumers by balancing entertainment and advertising.

4. Variety Is Key For Product Placement

To keep viewers interested in the product, TikTok’s top-performing advertising incorporates a range of backdrops and locations. Change the environment, views, and camera angles to make a more varied and interesting commercial instead of a static setting.

Creating a variety of scenarios engages the audience and conveys a memorable message. Your ad’s aesthetic attractiveness can help it stand out from other videos and help your product sell.

5. Give TikTok Users Full-screen Attention

Users prefer to see content in portrait format on TikTok. To provide the most engaging video for your viewers, your marketing team should choose a 9:16 video format.

This style guarantees that your message fills the whole screen and that the best standards for showcasing your brand on this platform are followed. When creating material that best promotes your product, keep this recommended arrangement in mind.

6. Maximize Your Impact With Effective Timing

According to TikTok stats, videos between 21 and 34 seconds are the most successful for video commercials. Timing is crucial for TikTok videos.

If the message is too brief, it may confuse and unclear; if it is too long, the viewer may lose interest and check out or walk on before the important information is presented.

As a result, emphasizing your message for this time period will give you the best chance of creating an ad that will connect with your audience and generate conversions.

7. Add “Call To Action” Button in Advertising

Clickable CTAs are available in TikTok’s Ad Manager. A Call to Action (CTA) contained in the ad establishes a relationship with the audience and provides a clear next step after they’ve seen your video.

Clickable buttons may increase traffic to your website and link your product to the audience efficiently. Depending on your brand’s goal, Customers may click to see offers, learn more, discover a location, and more.

Furthermore, the audience will have a more engaging experience as they will ‌discover more about your brand beyond the content of a short video. Including a call to action in your ad will help you convert more customers, and it’s a common feature of high-performing ads.

8. Must Use Closed Captions

Including captions in your video can help to emphasize your message while also making it more accessible to a larger audience. CTA text, as well as content captioning, may make your ad stand out and be remembered.

It also allows visitors to access your message while browsing without sound, making an impression and deterring them from skipping the video.



Consider the most popular TikTok tips and tricks when determining how to promote on TikTok. Continue to immerse yourself in TikTok culture and learn to place your brand in locations that will lead to additional impressions.

Why is TikTok good for advertising? Hope, now you are clear about it. Please, Use the TikTok marketing strategy to examine how your data, and be adaptable in order to react to shifting trends. Creative marketing and responsive methods may help your business get awareness and succeed.

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