How Principles of Design Will Help You To Get Business

What are the principles of design? And how many principles are there? 5, 7, 9, 10, or more ??? Search once. You found dozens of elements and principles of design online. So, figure out and list – search how it will help you to get more business !!!

Here, we’ll study each of the design principles in depth. For those seeking for list of design principles, here’s a useful blog with includes an infographic presentation:


The basic list of design principles

  1. Balance
  2. Proportion
  3. Emphasis
  4. Contrast
  5. Repetition
  6. Pattern
  7. Rhythm
  8. Unity


What are Design Principles?

The universal applicable laws, guidelines, biases, and design considerations that designers apply in the design with discretion are referred to as “Design principles”. Scientific behavior, sociology, physics, ergonomics, and many disciplines provided the foundation for designers to create a professional design with knowledge, experience, and expertise with some terms and conditions called “principles of design.”

Elegance tools will help you to get solutions for your designs. You must have an open eye for which design you should select to enhance your work and which one not. Remember these 8 visual design principles while working and generating graphics before getting started on your projects. Read this detailed research about elements of art and principles of design.


  1. Balance

Each element in a design has its visual weight. You can consider the text, color, different shapes, vectors, etc. in the elements. Some ‌elements are heavy visually, which gives you more attractiveness, while other elements are lighter/ bright. Both are important to the development of your graphic design. However, the way you use it brings a sense of balance.

The Principles of design balance have 2 basic types: symmetrical and asymmetrical.

  • Symmetrical balance designs place equal-weight components on both sides of an imaginary center line.
  • Asymmetrical balance designs employ pieces of varying weights, which are frequently arranged about a line that is not in the center of the overall design.


  1. Proportion

The principle design of Proportion is one of the easier design principles to understand. In simple language, the element’s size is matter. How the size of one element relates to another element is matter a lot. In a design, Proportion communicates with everyone about what is and isn’t significant. The importance of larger elements is greater, whereas smaller elements are less relevant.  


  1. Emphasis

All the elements in the design that are important and give your design stand out in the market are referred to as an emphasis. Most of the time, this relates to the most important information provided by the design.

Sometimes, principles of design emphasis can minimize the impact of specific data. Especially when “fine print” is employed in a design for supplemental information. Tiny typography near the bottom of a page has far less weight than everything else in a design, thus it is deemphasized. As a result, the upper half of the design is eye-catching and may help you to stand out in the competition.


  1. Contrast

Contrast means how you adjust the different elements in the design. Because of the different contrast, you can make various contrast effects on your design. 

For example, when designer submits their design to the client, they often get feedback that, please make a design more creative or make it different from other. So, here actually you can use contrast effects to meet the client’s requirement. 

Contrast is a key consideration when building accessible designs. But take a note that Inadequate contrast can make text material very difficult to read, especially for persons with visual impairments.


  1. Repetition

Repetition in a design. It can be done in various ways like by repeating the colors, font styles, and shapes, or repeating other elements in the design. It is the best way to create your design unique which creates togetherness in the project.

Sometimes you can also use repeating heading. The Principle of design repetition is which portion you select. Because with this portion your users get the attraction to your page. Make sure it does not make complexity in the project. Otherwise, you may lose your traffic, too.


  1. Pattern

Patterns are just the repetition of various design elements that work together. Wallpaper patterns are the most common type of pattern that almost everyone is familiar with.

A pattern principle of design‌ might relate to defined guidelines for how specific elements are designed. If we give the example, the top navigation design pattern in the project is the most important part where everyone may interact more.


  1. Rhythm

Have you ever noticed how musical instruments create a rhythm? It is because of the spaces between the notes. Right? Similarly, The spaces between the repeating elements generate the Rhythms in the design. It enhances the feeling, excitement, progressiveness, and consistency.

Designers are using 5 types of rhythms principle design to create visual effects: 

  • Random: Not clear spacing 
  • Regular: Follow the same spacing between each element. 
  • Alternating: Follows 1-2-3-1-2-3 set pattern
  • Flowing: Follow bends and curves
  • Progressive: Change as it goes along with changes in the designs.


  1. Unity

The term “Unity” refers to how effectively the aspects of a design interact with one another. In principles of design, visual elements should have obvious relationships with one another. Unity also ensures that concepts are delivered clearly and consistently. Designs with good unity look more perfect, of greater quality, and have more authority.

The newspaper ads are the best example of Unity. Because it uses different types of fonts, all the fonts worked well.


How Principles of Design Will Help You To Get Business


Other Principles of Design


  1. Typography:

Typography is the arrangement of texts in a design. It covers the fonts, their style, spacing, size, and weight, as well as how distinct text parts interact with one another. All of the other design concepts described previously in this blog have a strong impact on a good typographic design.


  1. Color:

Color is one of the most psychologically essential aspects of design and makes a significant impact on user experience.


  1. Grid and Alignment:

Grid and alignment are closely connected to balance and refer to how items are ordered on the page by an invisible grid.


  1. Framing:

The placement of a design’s main subject about other components on the page is referred to as framing. It’s most commonly used in cinematography or photography to describe how the main emphasis of a picture is ‌within the overall image. However, the idea applies to design.


  1. Shape:

The shape is also an important aspect of any design. It helps in both manner: elements within the design and the overall shape of the design. When users view shapes, a multitude of psychological occurs with different emotions and thoughts.


  • Squares and Rectangles: Give viewers a sense of reliability and security
  • Triangles: represent stability, balance, and movement in your design
  • Circles, Ovals, and Ellipses: Send a positive emotional message of harmony and protection
  • Pentagons, Hexagons, and Octagons: Represents versatile for creating graphics
  • Natural or Organic Shapes: Give a refreshment feeling
  • Abstract Shapes: inspiring trust and confidence



Still, it is a debatable concept. Because everyone includes 2-3 different principles of design. But Its knowledge and understanding are important. It will help you to get more success in your business. Designers should eager to know how each of these design principles affects their work. Research how other designers have used these principles to organize their own designs is another really useful technique in learning to build better designs. 

Designers could save a lot of time by practicing these 8 design principles. If you want to design your projects with all these parameters, you can contact us.

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